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Category Archives: for photographers

Instruction with Inspiration: Mikkel Aaland’s Lightroom 4 Workflow (April’s OC SmugMug)

Come join us for our April SmugMug Meeting! Remember Smugs are FREE, so bring a friend and a snack to share! Come at 6:15pm to mingle. Talk starts promptly at 6:30pm! Don’t be late:) Please note that the April Smug isn’t on the usual 4th Thursday due to schedule conflicts with our venue.  It will be on April 19.

Hanssie and Michelle


Join us for an entertaining and educational evening with special guest Mikkel Aaland. Aaland will share lessons from his 35-year professional career as well as highlight his latest photographic project, “The River in Our Backyard”. He’ll also demonstrate his personal workflow using the latest version of Adobe Lightroom, version 4, and Photoshop. “One of the biggest challenges facing photographers today,” explains Aaland, “besides ever lowering revenue streams, is managing an extensive image collection and creating an efficient workflow that takes you from camera to computer to a final destination, be it a print, a book, or the web.”
But workflow isn’t everything,  “Quality very much counts,” says Aaland. “And that means knowing how to pull the levers and push the buttons that squeeze out the very best from an image file.” Workflow and quality.  Instruction with inspiration. We are in for a great evening!

About Mikkel Aaland

Mikkel Aaland is an award winning photographer, popular workshop leader and author of over fifteen books and numerous training videos. He has been at the forefront of digital photo technology since its beginnings.

His documentary photography has been published widely and exhibited in major galleries across the world, including Bibliothèque Nationale in Paris and the former Lenin Museum in Prague. Watch him discuss one of his projects with David Letterman by clicking here  http://www.youtube.com/watch?v=Z6CjoomEBVI.

Aaland is the creator and director of the “Adobe Lightroom Adventure”, which was held in Iceland in 2006 and Tasmania in 2008. (Watch a video on the Tasmania adventure here.  http://www.viddler.com/v/c5e95a50) Aaland was a non-paid advisor in the original development of Adobe Photoshop Elements and Adobe Photoshop Lightroom and has authored numerous books on both applications.

Most recently Aaland recorded a 10-hour Adobe Press title: “Learn Adobe Photoshop Lightroom 4 “, and a 3-hour Learn by Video title, “Image Editing with Camera Raw in Adobe Photoshop CS5″ for Peachpit Press. He has also recorded two titles for Video2Brain, “Creating eBooks for Photographers”, and “Creating Dynamic Slideshows with FotoMagico and Photoshop”.  All the titles can be found here:  https://partner.video2brain.com/mikkelaaland/courses.htm

Aaland lives in San Francisco with his wife and two children, but he also has a home in Telemark, Norway.  He can be contacted via his website www.mikkelaaland.com

Branding, Business, Marketing and SEO tips with Lin and Jirsa (March OC SMUG)

Come join us for our March SmugMug Meeting! Remember Smugs are FREE, so bring a friend and a snack to share! Come at 6:15pm to mingle. Talk starts promptly at 6:30pm! Don’t be late:)


Costa Mesa, CA
1845 Park Ave
Costa Mesa, CA 92627


Mar 22, 2012 6:15PM – 9PM


Lin and Jirsa Photography, based in Orange County, is a studio that shoots over 100 weddings a year. They will be discussing overall brand image and how they tie into the design and flow of a photographers web presence. They will then discuss different marketing techniques including classic advertising, SEO, social media, referrals, etc. The overall emphasis is going to be on establishing a strong online presence for your photography business.

About Lin and Jirsa:
We actually fell into wedding photography as a direct result of the financial crisis. We had all quit our jobs at Ernst and Young to start up a web startup. We had nearly 1 million dollars in funding. Two weeks after we quit, the financial crisis hit and our funding was pulled. We closed down our office, let our people go and then tried to figure out what to do with our lives. We started out doing web design in early 2008 and then after attending WPPI in February of that year, we decided that we should get into photography. We apprenticed under John Solano and Brian Marcus during 2008. We shot our first wedding under Lin and Jirsa Photography in July of 2008. In our first year, we shot over 60 events for LJP. Presently, our studio does around 100 weddings per year. We try to keep our workload fairly light since we also run SLR Lounge and UNDFIND. As far as awards and accomplishments, we are fairly lazy, so we don’t ever submit to publications/competitions, haha! However, through our coordinator’s and vendor’s efforts we have been published over 30 times in magazines, prominent blogs and newspapers including New York Times, Ceremony, The Knot, etc.

Photography Website: www.linandjirsa.com

Pye runs SLR Lounge: www.SLRLounge.com

Justin is the designer for the ONE bag by UNDFIND: www.undfind.com

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